The global pharmaceutical industry is experiencing a massive revamp by adopting several latest technologies, including big data. It is pretty …
Is Big Data Analytics revamping the Pharmaceutical Industry? Read More »
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Growth drivers in Indian Pharma Market Indian pharma industry growth is driven by Supply Side Drivers, demand-side drivers, and government …
National Pharmaceutical Pricing Authority is popularly known as NPPA. It is an organization (of G.O.I.) that enforces medicines’ affordable availability …
There is much discussion about the difference between market research and marketing research. The commonly debated points are: What is …
Market Research vs. Marketing Research- Pharma Viewpoint Read More »
