Pharma Marketing

Big Data Analytics

Is Big Data Analytics revamping the Pharmaceutical Industry?

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The global pharmaceutical industry is experiencing a massive revamp by adopting several latest technologies, including big data. It is pretty easy to analyze the large volumes of data that form the core of drug discovery and development with today’s technology. This requires high-performance systems that turn the real-time data generated in the companies into valuable […]

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DPCO

What are the features and objectives of DPCO?

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National Pharmaceutical Pricing Authority is popularly known as NPPA. It is an organization (of G.O.I.) that enforces medicines’ affordable availability under the Drugs Prices Control Order (DPCO).  Address: 3rd/5th Floor, YMCA Cultural Center Building 1, Jai Singh Road, New Delhi, India – 110001 Contact number- +91-11-23345119 Functions of National Pharmaceutical Pricing Authority NPPA monitors the

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market research

Market Research vs. Marketing Research- Pharma Viewpoint

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There is much discussion about the difference between market research and marketing research. The commonly debated points are: What is a marketing research and market research, or is there any difference between the two? Have you ever thought about it? Sometimes both these terms are used interchangeably, but market research and marketing research have some

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