The global pharmaceutical industry is experiencing a massive revamp by adopting several latest technologies, including big data. It is pretty […]
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Growth drivers in Indian Pharma Market Indian pharma industry growth is driven by Supply Side Drivers, demand-side drivers, and government
National Pharmaceutical Pricing Authority is popularly known as NPPA. It is an organization (of G.O.I.) that enforces medicines’ affordable availability
There is much discussion about the difference between market research and marketing research. The commonly debated points are: What is
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